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Combination. Conversion. Creation.

Design is the process of strategically mixing various elements together in order to convert conceptual ideas into solid gold. Creators often seem to build something out of nothing through various trials. This results in tangible products, visuals, sounds, and experiences. 


Intention. Inspiration. Innovation.

Design demands clear intention in order to fulfill it's purpose. Every decision is conscious and based on educated rationale. Creators are informed and inspired by everything around us, including nature, art, and science. We mustn't be afraid to experiment. 


Anticipation. Activation. Actualization.

Design requires focus and foresight. We look to the past to discover. We look to the future to dream. We look to the present to perfect the details. Creators are visionaries that reach into The Ether and mentally visualize every aspect of their designs. 

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